About

I’m a creative and brand leader building narrative systems that connect product, culture, and everyday life.

I’ve spent my career shaping how brands show up in the world, across campaigns, retail, and digital. I’ve built and led global creative organizations, creating the structure and clarity needed for creativity to scale and meaningfully drive the business.

My work sits at the intersection of storytelling, design, and experience, with a focus on building brands peopleconnect with.

I’m passionate about ethical sourcing and creating economic opportunities for rural women. I’ve been a board member of Sprout Enterprise Network for 8 years, network of artisans, designers and entrepreneurs creating sustainable livelihoods for rural communities with few economic alternatives.

I have a Masters in Design Management from Pratt Institute and a Bachelors Degree in International Relations, Art & Asian Studies from Skidmore College. I currently lives in Copenhagen, but the Pacific Northwest is home.

 

Recent Press

Pandora’s New Talisman Collection Is Steeped In Meaning

 
Vogue Scandinavia
Founder

In New Campaign, Tuft & Needle Pushes Sleep Wellness

MediaPost
 
Dwell

Drew Barrymore’s Boho-and Midcentury-Inspired Home Collection Starts at $18 a Pop

How this mattress brand is banking on its famous mascots to sell its beds

Furniture Today

Amazon Launches Rivet and Stone & Beam, Two New Furniture and Home Decor Brands

Architectural Digest

Serta Simmons Bedding Continues to Bring New Products to Market 

Bed Times Magazine

Recommendations

  • "Kirstin is a creative powerhouse who helped design and drive Dot & Bo's content and merchandising strategy for 3+ years. "

    Anthony Soohoo — CEO and Venture Advisor

  • "Kirstin is an exceptional retail and brand executive. She leads with a consumer-first mindset and is passionate about ensuring her and her team's work directly benefits a consumer decision making process."

    Shelley Huff - CEO and Board Member

  • "Kirstin has a unique mix of business and brand strategy prowess with creative vision and the ability to translate that strategy into integrated campaigns and brand guidelines."

    Erin Dress — SVP and Brand Strategist

  • “She quickly became one of our organization's most dependable leaders - taking ownership of initiatives that spanned marketing, merchandising and growth functions, and developed a number of innovative data-based strategies.”

    Ben Parsa — CEO, Inside Weather

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